For generations, Kenmore® has been at the top of the list for America’s most recognized brands. My role was lead agency creative for the KCD brand team. We pushed the boundaries of brand packaging design, developed category refresh initiatives, identities for brand extensions like KenmoreSmart and Kenmore Direct, and managed consistency for the brand through guidelines development. Great team to work with!

Creative direction for sub brand identity, packaging design, guidelines and collateral

All trademarks, service marks, trade names, trade dress, product names and logos appearing on the site are the property of their respective owners. All works for hire reproduced with permission. Each of these projects represent a collaborative effort between clients and creative teams that I have directed or played a part. Any rights not expressly granted herein are reserved.

© 2021 Dave Mez Design