Creative direction for brand mark evolution, category product ideation, brand packaging, art guidelines
All trademarks, service marks, trade names, trade dress, product names and logos appearing on the site are the property of their respective owners. All works for hire reproduced with permission. Each of these projects represent a collaborative effort between clients and creative teams that I have directed or played a part. Any rights not expressly granted herein are reserved.
© 2021 Dave Mez Design
Branching out to explore new retailer licensing opportunities and product categories, DieHard® needed a refreshed look. An epic brand that found its roots in the automotive section would now require impact, resonance and consistency across retail and online markets. Evolving the brand mark, energetic packaging design and guidelines for consistency among partners was the charge.