Grind2Energy™ LAUNCH VIDEO
Creative direction for identity development, website, collateral, interactive sales materials, display and video direction for commercial products
All trademarks, service marks, trade names, trade dress, product names and logos appearing on the site are the property of their respective owners. All works for hire reproduced with permission. Each of these projects represent a collaborative effort between clients and creative teams that I have directed or played a part. Any rights not expressly granted herein are reserved.
© 2021 Dave Mez Design
InSinkErator® Food Service Division repackaged their trademark commercial product with an innovative sustainability objective. By adding the process of using microbes to break down waste from their disposer, they transformed a product sale into a service. Food waste generators could now capitalize on the green benefits of diverting food waste from landfills by turning it into usable energy and fertilizer. Collaborating with a production team at Superfad NY and a talented crew in creative, PR and print and digital production, we created the identity and operations materials to get the program off the ground.