For more than 10 years, my focus was water industry products for commercial and retail brands. On the retail side, relationships with both big box retailers and hardware channels demanded development of easy to understand packaging and educational merchandising solutions customized to retailer needs. On the pro side, brand equity evolved into brand consolidation; calling for channel awareness campaigns, catalogs and loyalty programs.

Creative direction and design for retail and trade channel brands including packaging, merchandising management, advertising, catalog & sales material

All trademarks, service marks, trade names, trade dress, product names and logos appearing on the site are the property of their respective owners. All works for hire reproduced with permission. Each of these projects represent a collaborative effort between clients and creative teams that I have directed or played a part. Any rights not expressly granted herein are reserved.

© 2021 Dave Mez Design